Description
Divided into four parts, this book examines the context of wine production, the wine consumer, and the social context of wine. It discusses themes like the historical, geographical, and cultural factors and the way they shape wine production and consumption, wine production, marketing differentiation, the contemporary wine consumer and lifestyle factors, and politics and the economics of wine. (Midwest).
- Author: Stephen Charters
- Publisher: Routledge
- Published: 2006
- Pages: 376
- ISBN-13: 9780750666350
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