The Myth of the Garage

Description

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage … and other minor surprises, a collection of the authors’ best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled ‘The Future Fails Again’. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: – Why you should never buy another mutual fund (‘The Horror of Mutual Funds’) – Why your gut may be more ethical than your brain (‘In Defense of Feelings’) – How to communicate with numbers in a way that changes decisions (‘The Gripping Statistic’) – Why the ‘Next Big Thing’ often isn’t (‘The Future Fails Again’) – Why you may someday pay $300 for a pair of socks (‘The Inevitability of $300 Socks’) – And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

• Author: Chip Heath
• Publisher: Random House
• Published: 2012-01-26
• Pages: 58
• ISBN-13: 9781448135943