Description
This indispensable guide for the creative manager takes readers on a powerful, comprehensive, and illuminating tour through the fields of strategic management. The result is a brilliant, penetrating primer on business strategy that is, at the same time, immensely readable and fun.
- Author: Henry Mintzberg, Bruce W. Ahlstrand, Bruce Ahlstrand, Joseph Lampel
- Publisher: Simon and Schuster
- Published: 2005-06-06
- Pages: 420
- ISBN-13: 9780743270571
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