Small Business Management and Entrepreneurship

Description

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson.Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.

• Author: David Stokes, Nicholas Wilson, Nick Wilson
• Publisher: Cengage Learning
• Published: 2010
• Pages: 477
• ISBN-13: 9781408017999