Description
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
- Author: Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
- Publisher: Pearson UK
- Published: 2019-07-12
- Pages: 1241
- ISBN-13: 9781292248462
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