Description
This book provides a foundation in the essentials of marketing. Principles and concepts are covered, with emphasis placed on learning through reader involvement in actual case examples. It discusses contemporary issues and trends, including global marketing, green marketing, and marketing to the new Europe.
- Author: Stewart W. Husted, Dale L. Varble, James Lowry
- Publisher: Singular
- Published: 1993
- Pages: 598
- ISBN-13: 9780827348486
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