Description
The articles … in this [book] have been … chosen from numerous different public press sources to provide … information on marketing in the world today. [In this book] you will find articles that address marketing theory and application in a wide range of industries. In addition, the selections reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.-Pref.
- Author: John E. Richardson
- Publisher: McGraw-Hill/Dushkin
- Published: 2004-12
- Pages: 228
- ISBN-13: 9780073102009
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