Description
” Management Consulting” provides an introduction to the theory and practice of consultancy, and considers both the consulting process and industry. The book is aimed at students taking dedicated management consulting modules and work placement programmes at undergraduate and postgraduate level. It is well suited to students of business as well as scientific and creative disciplines who undertake a work-based project during the course of their academic study. This second edition includes greater depth of theory – particularly on strategic, organisational and technological change – adding academic and analytical rigour. It features more on creative techniques, thus broadening its appeal to students in a wide range of disciplines including science, media and design. The book retains its emphasis on research and developing project management skills. It also coaches students on how to deliver an effective report on their placement.” Key features ” Comprehensive introduction to practice and process in consultancy Signposts to careers in consultancy Access to theory and academic research with extensive references and further reading Consideration of consulting in industries of art, media and design, computing and engineering” Financial Times” extracts to illustrate the application of techniques Tutor support on a dedicated website at www.booksites.net/wickham Philip Wickham is Senior Lecturer in Strategy and Entrepreneurship at Teesside Business School, University of Teesside, where he teaches and researches in strategy, entrepreneurship and decision theory. He is also the author of two other Financial Times/Prentice Hall textbooks: “StrategicEntrepreneurship” (3rd edition, 2004) and the “FT Corporate Strategy Casebook” (2000).
- Author: Philip A. Wickham
- Publisher: Pearson Education
- Published: 2004
- Pages: 324
- ISBN-13: 9780273683476
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