Entrepreneurial Behaviour: Unveiling the Cognitive and Emotional Aspects of Entrepreneurship

Description

The success, longevity, and survival of SMEs are deeply linked to the effectiveness of individual decision-making processes, and established firms need to develop an entrepreneurial and innovative decision-making processes to maintain competitive advantages in a continuously changing and increasingly turbulent environment.

• Author: Andrea Caputo, Massimiliano M. Pellegrini
• Publisher: Emerald Publishing Limited
• Published: 2020-08-28
• ISBN-13: 9781789735086