Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More

Description

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.

• Author: Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
• Publisher: Edward Elgar Publishing
• Published: 2023-07-01
• Pages: 169
• ISBN-13: 9781035311316