Description
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
- Author: David Edgar, George Stonehouse
- Publisher: Bloomsbury Publishing
- Published: 2017-09-16
- Pages: 388
- ISBN-13: 9780230344396
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