Copywriting

Description

COPYWRITING provides a step-by-step account of how to write persuasive marketing material. Not only does the book address the different pieces of work that a PR person or marketing assistant might be called upon to produce, but it also concentrates on building confidence in the writer’s skills by covering the do’s and don’ts of copywriting. Includes tips from professionals.

• Author: Moi Ali
• Publisher: Routledge
• Published: 1997
• ISBN-13: 9780750635103