Social Marketing Research for Global Public Health: Methods and Technologies

Description

Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods.

• Author: W. Douglas Evans
• Publisher: Oxford University Press
• Published: 2016-06-15
• Pages: 321
• ISBN-13: 9780190606466