Psychology in Economics and Business: An Introduction to Economic Psychology

Description

This book is targeted at students of economics and business administration and presents the state of the art in behavioral economics and economic psychology and their applications to economics and business. It discusses economic psychological themes, information processing, and applications in fields including entrepreneurial behavior, perceptions of price, risk, inflation and economic activities, and economic socialization.

• Author: Gerrit Antonides
• Publisher: Springer Science & Business Media
• Published: 1996-09-30
• Pages: 452
• ISBN-13: 9780792341086