Description
Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what’s next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.
- Author: Rohit Deshpande
- Publisher: SAGE Publications
- Published: 2000-10-06
- Pages: 400
- ISBN-13: 9781452252056
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