The Customer Revolution: How to Thrive when Customers are in Control

Description

‘As with her previous book, Customers. com, The Customer Revolution should be required reading for managers at any company – old or new – who are assessing the real impact of the Internet on their businesses. Highly recommended.’ Amazon.com business editor review The Customer Revolution shows how the companies who will succeed will be the ones who design an organisation structure, develop a set of business models and have a product portfolio that can all be altered overnight based on customer behaviour, feedback and suggestions. Based on extensive research in Europe, America and Asia and covering detailed case studies of leading companies around the world (including Tesco and Hewlett Packard) The Customer Revolution shows you exactly how to win in your business.

• Author: Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. Lewis
• Publisher: Random House Business Books
• Published: 2002
• Pages: 395
• ISBN-13: 9780712669856