Strategy for Business: A Reader

Description

`This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy… a comprehensive introduction to the literature and will become required reading for students of economics, organizational behaviour and business’ – Costas Markides, London Business School This dynamic selection includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. This is a course reader for The Open University undergraduate course Business Behaviour in a Changing World (B300).

• Author: Mariana Mazzucato
• Publisher: SAGE
• Published: 2002-02-05
• Pages: 404
• ISBN-13: 9780761974130