Description
The strategic uses of the Internet are explored. Includes strategy advice, case studies, and specific information for making marketing decisions and implementing your marketing plan. Supporting this book is an online site that offers comprehensive, in-depth reference material with additional facts, notes and resources.
- Author: Tom Vassos
- Publisher: Jossey-Bass
- Published: 1996
- Pages: 356
- ISBN-13: 9780789708274
Reviews
There are no reviews yet.