Marketing and Football: An International Perspective

Description

‘Marketing and Football’ provides a comprehensive and entirely global approach to this subject. It examines the subject in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide.

• Author: Michel Desbordes
• Publisher: Routledge
• Published: 2007
• Pages: 546
• ISBN-13: 9780750682046