International Business: A Managerial Perspective

Description

“From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.” “In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.”–BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

• Author: Ricky W. Griffin, Michael W. Pustay
• Published: 2002
• Pages: 710
• ISBN-13: 9780130465528