Global Marketing Management

Description

‘Global Marketing Management’ provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

• Author: Kiefer Lee, Steve Carter
• Publisher: Oxford University Press
• Published: 2012-03-29
• Pages: 605
• ISBN-13: 9780199609703