From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

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Description

Presenting the reader with practical applications for brand enhancement, this work offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.

  • Author: Leslie De Chernatony
  • Publisher: Routledge
  • Published: 2010
  • Pages: 381
  • ISBN-13: 9781856177733

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Author

Leslie De Chernatony

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