Dictionary of Advertising and Marketing Concepts

10.95

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Description

In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.

  • Author: Arthur Asa Berger
  • Publisher: Left Coast Press
  • Published: 2013-08-31
  • Pages: 145
  • ISBN-13: 9781611329865

Additional information

Author

Arthur Asa Berger

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