Customer Data Integration: Reaching a Single Version of the Truth

Description

Customer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on.

• Author: Jill Dyché
• Published: 2006
• Pages: 294
• ISBN-13: 9781119202127