Business-to-business Marketing: A Step-by-step Guide

Description

Business-to-business markets are markets where one business markets and sells products and services for an organisation’s own use or to sell on to other businesses for their own use. This text provides an overview of business-to-business marketing.

• Author: Ray Wright
• Publisher: Pearson Education
• Published: 2004
• Pages: 540
• ISBN-13: 9780273646471