A Short Course in International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better

A Short Course in International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better

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Description

International marketing blunders by major companies are described in sometimes humorous detail in this book for students of international trade. Cases are grouped according to miscalculations related to language and translation, products and services, distribution, and advertising, with one chapter.

  • Author: Michael White
  • Publisher: World Trade Press
  • Published: 2002
  • Pages: 196
  • ISBN-13: 9781885073600

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Author

Michael White

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