The ultimate AI course
The Ultimate AI Course
A practical, end-to-end guide to artificial intelligence — what it actually is, how it works, and how to use it confidently in your business and daily life. Built for non-engineers who want depth without jargon.
What you’ll learn
- Understand what AI, machine learning and large language models actually are — and how they differ.
- Use ChatGPT, Claude and Gemini effectively for research, writing, analysis and decision support.
- Write prompts that consistently produce useful, accurate output.
- Build practical AI workflows for marketing, customer service, operations and personal productivity.
- Recognise where AI is genuinely useful — and where it isn’t.
- Evaluate AI tools for privacy, accuracy, bias and cost before adopting them.
- Create images, audio and short video with the latest generative tools.
- Stay current as the field evolves — the mental models that don’t go out of date.
Course curriculum
52 modules grouped into eight tracks. Watch in order or jump to what you need.
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01
Foundations — what AI really is History, the four big paradigm shifts, key terminology, what’s hype and what’s real.
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02
Large language models in plain English Tokens, context windows, training data, why models hallucinate, how to think about reliability.
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03
Prompting like a pro The five prompt patterns that work, role prompting, chain-of-thought, evaluating outputs.
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04
Working assistants — ChatGPT, Claude, Gemini Strengths, weaknesses, when to pick which, multi-tool workflows, Projects and Memory features.
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05
AI for writing, research and decisions Briefs, drafting, fact-checking, summarisation, structured frameworks for tougher choices.
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06
AI in business operations Customer service, sales enablement, process automation, knowledge bases, internal copilots.
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07
Generative media — images, audio, video Practical creation with Midjourney, ElevenLabs, Sora and the latest open tools.
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08
Safety, ethics and what comes next Privacy, IP and copyright, bias, regulation, agents, and how to keep learning as the field moves.
Who is this for?
- Founders and operators who want to use AI without hiring a specialist.
- Marketers, writers and creators who want better, faster work.
- Investors and analysts who need to evaluate AI companies and trends.
- Curious professionals who don’t want to be left behind by the most important shift of the decade.
No coding required. If you can use a web browser and write an email, you have everything you need.
What’s included
- 52 video and text modules — watchable on any device
- Downloadable prompt library and worksheets
- Curated reading list, updated as the field evolves
- Lifetime access — revisit any module any time
- Access to the People & Media community for questions and discussion
Frequently asked questions
Do I need any prior experience with AI?
No. The course starts at the very beginning and builds up. We assume you can use a computer; we don’t assume any technical background.
How long do I have to complete it?
As long as you like. The course is self-paced and your progress is saved automatically. Most learners finish in 4–6 weeks doing 1–2 modules at a time.
Will the content stay up to date?
Yes. AI moves fast and we update modules whenever something material changes. You keep access to the latest version automatically.
Do I need a paid AI tool to follow along?
No. You can complete every module with the free tiers of ChatGPT, Claude or Gemini. We do show paid features where they save real time, but they’re always optional.
How do I get access?
One-time payment of €47 — lifetime access, no recurring fees. Click below and you’ll be reading the first module in under two minutes.
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