Write to Sell: The Ultimate Guide to Great Copywriting

Description

Write to Sell is a guide to the practice of great copywriting—not just the theory. Checklists, exercises and mnemonics give you the tools to craft better copy. “Case notes” and concrete examples show you the difference between what works and what doesn’t. Clear and concise, this is the copywriter’s manual. Don’t start writing without it. —

• Author: Andy Maslen
• Publisher: Marshall Cavendish Corporation
• Published: 2009
• ISBN-13: 9780462099750