Successful Product Management: A Guide to Strategy, Planning and Development

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Description

This title offers practical advice on the product management system, covering all aspects of the product manager’s tasks, such as product strategy, planning, development, marketing, profitability and branding. There are examples and checklists.

  • Author: Stephen Morse
  • Publisher: Kogan Page Publishers
  • Published: 1998
  • Pages: 162
  • ISBN-13: 9780749427023

Additional information

Author

Stephen Morse

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