Description
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.
- Author: Dariush Rafinejad
- Publisher: J. Ross Publishing
- Published: 2007-06-15
- Pages: 440
- ISBN-13: 9781932159707
Reviews
There are no reviews yet.