The Biggest Business Limitation: It’s You!

We often look outside ourselves for reasons why our businesses aren’t growing. Maybe it’s the market, our team, or our clients. But what if the biggest roadblock is actually within us? This idea came up recently when talking to a roofer doing really well, already at $10 million in business. When asked about reaching $15 million, his immediate response was fear – fear that he didn’t know what it would take or couldn’t be the person needed for that level of success. It’s a common story, really.

Key Takeaways

• Your own self-belief is the primary factor in scaling your business.

The Fear of the Unknown

It’s interesting because this roofer had already figured out how to build a $10 million business. He clearly possessed the knowledge and skills to get there. Yet, the thought of reaching $15 million brought up insecurities. He even mentioned not finishing high school as a reason he might not know how to run a larger business. But the truth is, if you knew how to get to $10 million, you already have a foundation for $15 million. The skills and knowledge aren’t entirely new; they’re an extension of what you’ve already mastered.

We Create Our Own Limits

This conversation was a big reminder that we are often our own biggest obstacle. It’s not the economy, it’s not the people working for us, and it’s not the customers we serve. We are the ones who put the brakes on our own ambitions. We create the limitations that stop us from reaching our dreams. No one else is doing that to you. It’s a personal barrier, and recognizing that is the first step to breaking through it.