Books
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Principles of Marketing
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Principles of Marketing
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Market Segmentation: Conceptual and Methodological Foundations
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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
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Psychology in Economics and Business: An Introduction to Economic Psychology
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Dictionary of Advertising and Marketing Concepts
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Aaker on Branding: 20 Principles That Drive Success
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Database Marketing: Analyzing and Managing Customers
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Creativity in Product Innovation
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Marketing Research: Tools & Techniques
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A Dictionary of Marketing
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No Logo: Taking Aim at the Brand Bullies
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Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
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Marketing Management
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Iran: A Survey of U.S. Business Opportunities
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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