Privacy Policy – People & Media Network

Effective Date: May 2026
Last updated: May 2026

People & Media B.V.
H.J.E. Wenckebachweg 123, 1096 AM Amsterdam, The Netherlands
Chamber of Commerce: 74875892 | VAT: NL863422214B02
Email: admin@peopleandmedia.com

1. Introduction

This Privacy Policy explains how People & Media B.V. (“People & Media”, “we”, “our” or “us”) collects, uses, shares and protects personal data when you visit www.peopleandmedia.com, use any of our subdomains, mobile applications, courses, podcasts, newsletters, online shop, community features or any related digital service (together, the “Platform”).

We process personal data in accordance with the EU General Data Protection Regulation (GDPR), the Dutch Implementation Act (UAVG) and the Dutch Telecommunications Act. By using the Platform you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller

The data controller responsible for the processing of your personal data is:

People & Media B.V.
H.J.E. Wenckebachweg 123
1096 AM Amsterdam, The Netherlands
Chamber of Commerce: 74875892
Email: admin@peopleandmedia.com

3. What Personal Data We Collect

Depending on how you interact with the Platform, we may collect the following categories of personal data:

Account information: name, email address, username, password (hashed), profile picture, biography, preferences, language, country.
Transaction data: billing and shipping address, telephone number, items purchased, order history, payment status. Payment card details are processed directly by our payment service providers and are not stored on our servers.
Communication data: messages you send via contact forms, comments, forum posts, group activity, course interactions and customer support requests.
User-generated content: posts, replies, reviews, ratings, uploaded images, course progress and any other content you publish on the Platform.
Newsletter and marketing data: email address, subscription status, click and open behaviour for emails you receive from us.
Technical and usage data: IP address, device type, operating system, browser type and version, language settings, referring URL, pages visited, time spent, clicks, scroll depth and other diagnostic data collected via cookies and similar technologies.
Location data: approximate location derived from your IP address (country/region level). We do not collect precise GPS data unless you explicitly grant permission in a mobile context.

4. How We Collect Personal Data

We collect personal data when you:

Create an account, register for a course, event or membership;
Place an order in our shop or pay for a subscription;
Subscribe to a newsletter or download a free resource;
Post a comment, reply, review, forum message or other content;
Contact us via email, contact form or social media;
Browse the Platform (via cookies and similar technologies, where permitted).

5. Purposes and Legal Bases for Processing

We only process personal data when we have a valid legal basis under Article 6 GDPR. The table below summarises our processing activities:

Providing the Platform and its services (account, courses, downloads, community, shop) – necessary for the performance of a contract with you (Art. 6(1)(b) GDPR).
Order processing, payment, invoicing and shipping – performance of a contract and compliance with legal tax and accounting obligations (Art. 6(1)(b) and (c) GDPR).
Customer support and responding to enquiries – performance of a contract or our legitimate interest in providing high-quality service (Art. 6(1)(b)/(f) GDPR).
Sending newsletters and marketing emails – your consent (Art. 6(1)(a) GDPR), which you can withdraw at any time via the unsubscribe link.
Personalising content and recommendations – your consent and/or our legitimate interest in improving the user experience.
Analysing and improving the Platform (analytics, A/B testing, performance) – legitimate interest, and where required, your consent for non-essential cookies.
Displaying advertising (including via Google AdSense and other ad partners) – your consent for advertising and measurement cookies.
Fraud prevention, abuse detection and platform security – legitimate interest and legal obligation.
Legal compliance (tax, accounting, statutory record retention) – legal obligation (Art. 6(1)(c) GDPR).

6. Cookies and Similar Technologies

The Platform uses cookies, pixels, local storage and similar technologies. We use:

Strictly necessary cookies – required for the Platform to function (login session, shopping cart, security).
Functional cookies – remember your preferences (language, region, display settings).
Analytics cookies – help us understand how visitors use the Platform (e.g. Google Analytics, Google Tag Manager).
Advertising cookies – used by Google AdSense and other advertising partners to show relevant ads, measure ad performance and limit how often you see the same ad.
Social media cookies – set when you interact with embedded content from third parties such as YouTube, Instagram, Facebook, Pinterest or Spotify.

Non-essential cookies are only placed after you give consent through our cookie banner. You can change or withdraw your consent at any time via the “Cookie settings” link in the footer or by clearing cookies in your browser.

7. Advertising and Google AdSense

We may display advertising on the Platform through third-party advertising partners, including Google AdSense.

Google, as a third-party vendor, uses cookies (such as the DoubleClick DART cookie) to serve ads based on your prior visits to this and other websites.
Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to the Platform and/or other sites on the Internet.
You can opt out of personalised advertising by visiting Google Ads Settings.
You can also opt out of a third-party vendor’s use of cookies for personalised advertising by visiting www.aboutads.info or youronlinechoices.eu.
For more information on how Google uses data, please see Google’s Privacy & Terms.

8. Third Parties and Recipients of Data

We share personal data with selected service providers who process data on our behalf (processors) or as independent controllers, including:

Hosting and infrastructure – our hosting provider for storing and serving the Platform.
Payment service providers – e.g. Mollie, Stripe (for processing payments and subscriptions).
E-commerce and membership platforms – WooCommerce and related extensions for orders, subscriptions and memberships.
Email and marketing services – for sending transactional and marketing emails.
Analytics and tagging – Google Analytics, Google Tag Manager.
Advertising partners – Google AdSense and any other advertising partners we may use.
Community and learning – BuddyBoss, LearnDash and related plugins for community and course functionality.
Anti-spam and security – Akismet, Jetpack and similar services.
Customer relationship and automation – tools such as Zapier and SureTriggers for automated workflows.
Authorities – tax, supervisory or law enforcement authorities where we are legally required to share information.

We have data processing agreements (DPAs) in place with our processors as required by GDPR.

9. International Data Transfers

Some of our service providers are located outside the European Economic Area (EEA), including in the United States. Where personal data is transferred outside the EEA, we rely on appropriate safeguards as required by Articles 44–49 GDPR, including the European Commission’s Standard Contractual Clauses (SCCs) and, where applicable, the EU-U.S. Data Privacy Framework.

10. How Long We Keep Personal Data

We retain personal data only as long as necessary for the purposes for which it was collected, or as required by law:

Account data: for as long as your account is active, plus a reasonable period afterwards (typically up to 24 months) for legal and administrative purposes.
Order, invoice and tax data: 7 years, in line with Dutch tax law.
Newsletter data: until you unsubscribe.
Comments, forum posts and user-generated content: until you delete them or your account.
Server logs: typically up to 12 months.
Cookies: see the lifetimes disclosed in our cookie banner / cookie declaration.

11. How We Protect Personal Data

We take appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access, including encrypted connections (HTTPS/TLS), access controls, secure password hashing, regular backups, software updates and least-privilege administration. No method of transmission over the Internet is 100% secure; we cannot guarantee absolute security.

12. Your Rights

Under GDPR you have the following rights regarding your personal data:

Right of access – obtain confirmation and a copy of the personal data we hold about you.
Right to rectification – request correction of inaccurate or incomplete data.
Right to erasure (“right to be forgotten”) – request deletion of your personal data.
Right to restriction of processing – request that we limit how we process your data.
Right to data portability – receive your data in a structured, commonly used and machine-readable format.
Right to object – object to processing based on our legitimate interests, including profiling and direct marketing.
Right to withdraw consent – where processing is based on consent, withdraw it at any time without affecting prior lawful processing.
Right not to be subject to automated decision-making that produces legal or similarly significant effects.

To exercise these rights, contact us at admin@peopleandmedia.com. We may ask you to verify your identity. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.

13. Children

The Platform is not directed at children under the age of 16. We do not knowingly collect personal data from children under 16 without verifiable parental consent. If you believe a child has provided personal data to us, please contact us so that we can delete the information.

14. Embedded Content from Other Websites

Articles and pages on the Platform may include embedded content (such as YouTube videos, Spotify players, Instagram posts or Pinterest pins). Embedded content from other websites behaves exactly as if you had visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking and monitor your interaction with the embedded content.

15. Links to Third-Party Websites

The Platform may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party site you visit.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the Platform or applicable law. The “Last updated” date at the top of this page indicates when it was most recently revised. Material changes will be communicated through the Platform or by email where appropriate.

17. Contact

If you have any questions, comments or requests regarding this Privacy Policy or how we handle your personal data, please contact us at:

People & Media B.V.
H.J.E. Wenckebachweg 123
1096 AM Amsterdam, The Netherlands
Email: admin@peopleandmedia.com