Strategic Copywriting: How to Create Effective Advertising

Description

The third edition of this detailed how-to guide introduces students to time-tested strategies for writing and designing successful ads across all types of media. All chapters are updated with new data, strategies, and examples, and the topic of AI is addressed alongside social media and internet advertising.

• Author: Edd Applegate
• Publisher: Bloomsbury Publishing USA
• Published: 2025-09-18
• Pages: 352
• ISBN-13: 9798881806781