Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. You’ll learn how to… – Write clearly, simply and engagingly – Choose a killer headline and a strong structure – Use 20 proven strategies for creative copywriting – Harness the power of persuasion and psychology – Create a unique tone of voice for a brand Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today. “Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher. “Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.
- Author: Tom Albrighton
- Publisher: Troubador Publishing
- Published: 2018-05-21
- ISBN-13: 9781789013641
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