Description
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it’s like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
- Author: T. Iezzi, N. n/a
- Publisher: Springer
- Published: 2016-09-27
- Pages: 213
- ISBN-13: 9781137510440
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