BUSINESS STRATEGY AND COMPETITIVE ADVANTAGE

Description

This book discusses Business Strategy and Competitive Advantage. It covers the basic concepts of business strategy, the organization’s vision, mission, and strategic objectives, external and industry environmental analysis, internal analysis and strategic resources, competitive business strategy formulation, corporate strategy and business growth, strategy implementation and organizational culture, and innovation and adaptation in dynamic competition. The fast-paced pace of modern business demands change, not just probability. Organizations of all sizes now face a turbulent external environment—from massive technological disruptions and dynamic shifts in consumer behavior to macroeconomic uncertainty. In these stressful conditions, simply relying on operational efficiency or past habits is no longer sufficient to maintain existence, let alone win the competition. Organizations are required to possess a high level of strategic flexibility and a keen sense of business environment. This is where the crucial role of business strategy comes in. Strategy should not be narrowly understood as a static planning document discussed only at annual management meetings. Rather, strategy is the pulse of an organization; a compass and strategic framework that guides every critical decision and allocation of company resources. Essentially, strategy is a series of choices that determine which markets to enter, how to win, and, just as importantly, what not to do.

• Author: T. Meldi Kesuma, Hendra Halim, Eka Nurlina, M. Ridha Siregar, Khoirul Amri, Farid, Muhammad Iqbal Fajri, Teuku Muhammad Syahrizal
• Publisher: Mawadra Lestari Enterprise
• Pages: 218
• ISBN-13: 9786297931401