Cognitive Bias TRIZ

Description

Every decision is shaped by the way people perceive information, interpret evidence, evaluate alternatives, and anticipate future outcomes. Organizations want faster decisions and deeper analysis, more innovation and stronger risk control, greater confidence and genuine openness to being wrong. These objectives constantly compete with one another, and traditional decision-making models often struggle to resolve the underlying tension. This book offers a different approach. Cognitive Bias TRIZ is an original methodology that applies the contradiction resolving logic of the Theory of Inventive Problem Solving (TRIZ) to human judgment and decision-making. Drawing on cognitive psychology, behavioral economics, and decision science, the book reframes cognitive bias not as an unavoidable flaw to manage around, but as a systematic contradiction that can be identified and resolved. Rather than simply cataloguing dozens of known biases, it equips executives, managers, engineers, policymakers, and decision-makers with a structured process for recognizing where reasoning breaks down and designing responses that improve judgment quality without sacrificing speed, confidence, or innovation. Readers will explore how flawed reasoning, not lack of information, is often the true cause of poor strategic, financial, operational, and technological decisions. The book presents a practical framework for analyzing decision-making contradictions across leadership, project management, risk management, governance, and artificial intelligence supported decision processes, showing how systematic thinking strengthens human judgment rather than replacing it. Each concept is grounded in real analytical structure rather than intuition alone, giving professionals a repeatable method they can apply immediately to their own decisions and to their organizations. Written by Willy Danenberg, an independent consultant and executive advisor specializing in IT governance, cybersecurity, digital transformation, and organizational leadership, this book is designed for executives, managers, consultants, project leaders, risk managers, and anyone responsible for high impact decisions who wants to move beyond simply knowing that cognitive biases exist, toward a disciplined method for overcoming them. In an era where organizations invest heavily in technology and data, this book argues that better thinking remains the ultimate competitive advantage.

• Author: Willy Danenberg
• Publisher: Willy DANENBERG
• Pages: 495
• ISBN-13: 9798906719515