Description
Learn how Generation Y thinks, feels and behaves to market to them more effectively.
- Author: Joeri Van Den Bergh, Mattias Behrer
- Publisher: Kogan Page
- Published: 2014-11
- ISBN-13: 9780749476007
How Cool Brands Stay Hot: Branding to Generation Y
€12.95
Additional information
| Author | Joeri Van Den Bergh, Mattias Behrer |
|---|
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