Description
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
- Author: Michel Chevalier, Gerald Mazzalovo
- Publisher: John Wiley & Sons
- Published: 2008-03-31
- Pages: 437
- ISBN-13: 9780470823262
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